The most representative use case of the MVP would be mobile marketing. Through the use of the technologies involved in the end products of the m-volution platform, productions of marketing campaigns become very straightforward.

Brands, products or services may be marketed throught he medium of m-volution's technologies: wap sites & portals, Java applications & games or SMS contests., or combination of the latter. It is clear that ATCOM's mobile CMS covers the whole of the feasible mobile products.

The user interface of m-volution is simple and straightforward. No expertise is needed to create and manage marketing campaigns. The m-volution platform would help minimize the cost of any commercial project, by using preset components that simplify the construction and configuration of content. Furthermore, the content is easily convertable between different formats; for example, by creating a wap site, it is afterwards only a few minutes work to actually produce the same content as a Java application.

Last but not least, the m-volution platform incorporates other exciting features that can lead to a succesful marketing campaign: 

- By using Java, it is possible to open the browser of a mobile phone to a specific URL, thus make the user of the application to visit the destination that the marketer would want them to visit.  
- Also, in Java, it is possible to send SMS or MMS through an application; therefore, it is possible for the creation of clever marketing projects, using features like this one.
- Initiating phone calls is possible through both Java and wap content; m-volution supports the use of both